The tea that nourishes ♥
Charity Tea
I recently came across an article about a tea company born in New Zealand that was helping to combat child hunger in Haiti and New Zealand. I was intrigued, and pretty proud too. New Zealand isn’t a big country – 4.7 million is our total population as of 2019 – and yet we as a nation manage to achieve a lot of really good things. Yes we have the mighty All Blacks (national rugby union team), Silver Ferns (women’s national netball team), it is the home of our national icon the Kiwi, amazing artists, songwriters, authors, adventurers, and dare I say it some pretty impressive politicians…but we have something else too; good-hearted, genuine, down-to-earth people who care. And one of those people is Gill, founder of Charity Tea. I asked Gill some questions on how Charity Tea came about:
Do you have any family traditions that may have swayed you in your choice to chose tea as your base for this company?
I don’t really have any family traditions regarding tea, other than growing up the UK and my mum used to drink buckets of breakfast tea. She was never without a cup of “Tetley’s” with milk and 2 sugars.
How did Charity Tea start?
Charity tea came about from a dream I had. Prior to this I started a charity as I heard about children in Haiti starving. Read more about this in the GOOD magazine article. https://good.net.nz/article/tackling-child-hunger-with-every-brew
What does Charity Tea sell? We sell 18 flavours of tea, blended by herbal specialists and packed with love in compostable or refillable packaging. We have 4 ranges; our classic range (Organic Breakfast, Organic Earl Grey, Peppermint and Chamomile). A Herbal range (Sleep Tea, Immunity Boost, Purple Leaf Tea, Cleanse Tea and Hormone Help Teas). Our rejuvenate range which focuses on caffeinated teas (a variety of green tea and Yerba Mate). Finally our restore range which is caffeine-free and nourishing – Kawakawa, Peach Honeybush, and Spice (red bush).
How does the Charity work?
We have something for everyone and we provide a meal for a hungry child with every packet of tea we sell. We are an accredited social enterprise through the Akina foundation FORWARD programme. This gives us more credibility and will open up social procurement opportunities for us. Businesses can use their supply chain power to make a huge difference in lives of children in NZ and across the world. Changing your tea supplier in your staff room will reduce your waste, feed a child AND nourish employees. Focusing on health and wellness through drinking organic tea should impact sickness rates and encourage a more socially conscious culture. We have a range of compostable teabags available for cafes or our business clients.
What is your long-term vision?
Our vision is “zero hunger” and we hope that every child in New Zealand will have access to a school lunch.
What is your favourite thing about tea?
My favourite thing about tea is the ceremony. It’s the “pausing for peace” as you wait for your tea to brew. I love special tea pots and fancy tea cups. I love the connection that sharing tea brings. It’s almost like tea can fix anything. We can drink it to wake up, drink it to go to sleep. Drink it hot or ice cold. We drink it to celebrate and commiserate. We drink it to nourish our bodies and treat health symptoms. Now tea can feed hungry children and take care of the planet. Tea truly is the hero ♥
Charity Tea Values:
- Quality ingredients
- Fair wages for suppliers
- Luxury Brand
- Organically grown loose-leaf (no chemicals, dyes or plastics)
- Elegant and Recyclable packaging
- Sustainability
- Nourishing – optimal health benefits
- Social innovation and responsibility
- Strong customer care
- Abundant life for all
- Volunteer led
Charity Tea currently partner with Kai Kitchen Trust in New Zealand to support their school lunch programs. They also partner with Little Footprints, Big Steps in Haiti to run feeding programs.
Have a browse through the Charity Tea website. They have some unique ideas such as subscriptions to tea, Gold, Silver and Bronze, Gift Boxes and Legacy Gift Cards with meaningful quotes on them. Such a fabulous idea. I know where I will be purchasing my Christmas gifts this year ♥ Charity Tea is on Facebook too ♥
“Love is the secret ingredient”
Disclosure: Occasionally I link to companies using affiliate links. If you click on an affiliate link and chose to make a purchase I may receive a small commission at no extra cost to you. I appreciate you supporting my blog ♥
Thanks for sharing with us.
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So welcome, love that a NZ company has taken this initiative ❤️
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Great read, thanks Justine. Wouldnt it be great if more local business owners did amazing things like this. Would make our world a better place.
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It sure would, made my heart a little fuller discovering this place. A lot of businesses could learn a few things for sure.
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What a wonderful story. Yes we can make a difference. I love the packaging.
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Thank you for popping in, sure is beautiful ❤️
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This sounds amazing, what a great idea and so worthwhile… 18 flavours too.. lots of choice, thanks for sharing.
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Very welcome ❤️
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Love this! What a great plan. She’s right about how you drink tea to wake up or drink to sleep, to celebrate or commiserate. Tea has that special power!
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What a wonderful story about a small business – tea is my medicine! Hope you don’t mind but I have included this in my regular PainPalsBlog feature – “Inspiring Blogs for You!”, Claire
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I saw that thank you so much for thinking of me. Hope you choose to follow ☕🙏
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My favorite part was the discussion of the ceremony- having to pause while our tea brews. That really hit home for me and made me think of how many times I don’t take value in the little moments that I’m given.
Great article, I really enjoyed reading about such a great company!
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Thanks Samantha, that was my fav bit too. You might like my post https://the-tea-chest.blog/2019/04/06/breathe-and-embrace-your-tea-%e2%99%a5/
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I’m interested in their peach honeybush, but it’s definitely worth trying for the charity aspect alone. As a tea lover, I’ll be sure to check them out.
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Super fast delivery too, just ordered myself a few tins ♥
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What a lovely interview, great read and cool pictures as always!!
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Thanks Karl, I found it very inspirational ☕
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Great post. I feel like they missed out on a great marketing opportunity by calling it Chari-tea!
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I actually thought that too! Whatever works for them I guess. Thanks for popping in ☕❤️
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What an awesome idea. I will definitely check them out!
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Thank you for popping in ☕🙏
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wow thats cool! I wondered if the states does anything like that
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Would love it if every country did something similar.
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Seems like refreshing tea
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